High-Performance Association Management Starts with Strong Leadership

Secretariat Central

Excellence in association management right from the top

Our leaders combine in-depth association management, board, marketing and communications experience with an entrepreneurial mindset that believes success happens only when you have the best people, processes and systems in place. We apply this thinking each and every day at Secretariat Central, and it’s how we deliver excellence in everything we do for you.

Denise CraineDenise Craine, CAE

Your Secretariat Central team is led by Denise Craine, an experienced association and board management executive whose strengths include more than 20 years in client services, project management, marketing and communications. In addition to helping associations and societies streamline efficiencies and grow, Denise has extensive volunteer experience working with Alzheimer’s patients and older Canadians, as well as planning events for the Canadian Breast Cancer Society.


Marilyn SinclairMarilyn Sinclair, B.Sc., MBA

Marilyn Sinclair is an accomplished entrepreneur and community leader who sits on not-for-profits boards and chairs many committees, in areas ranging from strategic development and fundraising to governance, education, marketing and office administration. Named one of Canada’s Top 100 Women Entrepreneurs in 2008, Marilyn has founded several successful businesses, including ALL ABOUT WORDS and CME Solutions, a continuing healthcare education provider named “Best of the Best Agency” under her leadership. Marilyn is past chair of the Neuberger Holocaust Education Centre and is founder and chair of the national Sexual Violence on Campus Awareness Week. She is a board member of Act to End Violence Against Women and chairs the organization’s office administration and nominations committees. Marilyn holds a B.Sc., and an MBA, and is a graduate of the Rotman School of Management’s Joshua Institute for Communal Leadership.

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